Digital ads

Get HTML5 banners made

You want your online campaigns to make an impact. Static images disappear into the noise, but HTML5 banners actually grab attention. These animated ads combine motion, interaction and visual power in one compact format. The result? Up to 267% higher click-through rates compared to dull standard banners.

HTML5 banner voor hollandsnieuwe: één jaar internet en tv voor maar 20,- per maand

+75 brands and agencies already work with Banny.io

They're good and always deliver fast. Definitely recommended.

Coco Verhulst 2 · AH Media & Studio, Albert Heijn

What are HTML5 banners?

HTML5 banners are digital ads built with HTML, CSS and JavaScript.

They work like mini-websites inside an ad container. Where old-school GIF animations or static images fall short, HTML5 banners open up real possibilities: smooth animations, video, clickable elements and dynamic content that adapts to your audience.

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How HTML5 banners boost your campaigns

The best reason to order HTML5 banners? They simply perform better. Research shows interactive HTML5 banners achieve an engagement rate of 16.4%, versus a meager 2.1% for traditional formats. Motion involuntarily draws the eye, and interactive elements keep users actively engaged with your message.

You also break through banner blindness. People are so used to static ads that their brains filter them out. HTML5 banners stand out through motion and creativity. Plus: you can update them quickly without a full redesign. Price changed? Different call-to-action? No problem. That saves time and budget when optimizing campaigns.

Another bonus: one banner works everywhere. Desktop, tablet, smartphone — HTML5 banners adapt automatically. And you get detailed tracking: who clicks where, how long people linger, which elements attract attention. That data helps you make your campaigns better and better.

Get every HTML5 banner format made by Banny.io

Banny.io produces all standard IAB formats plus custom sizes. The most popular options:

  • 300 x 250 (Medium Rectangle): perfect for sidebar placements

  • 728 x 90 (Leaderboard): ideal at the top of your page

  • 160 x 600 (Wide Skyscraper): eye-catching in the sidebar

  • 300 x 600 (Half Page): premium format with maximum impact

  • 320 x 50 (Mobile Leaderboard): built for mobile

All banners are delivered as a ready-to-use ZIP file with HTML, CSS, JavaScript, images and fonts. Upload straight to Google Ads, Meta or your programmatic platform.

Get every HTML5 banner format made by Banny.io

Different types of HTML5 banners

You can choose from several types:

  • Standard IAB banners meet universal specifications and work on virtually every network.

  • Rich media banners go further with video, advanced animations and extensive interaction.

  • Dynamic banners adapt their content in real time via API connections: think live prices, stock levels or personalized products.

  • Video banners play clips directly without sending users to a landing page.

  • Expandable banners start small but unfold on hover. Perfect for storytelling with lots of content.

Where to run your HTML5 banners

You can run HTML5 banners on:

  • Google Display Network: reaches 90% of internet users worldwide

  • Facebook & Instagram: supports playable ads and interactive formats

  • Programmatic platforms: Google DV360, Adform, RTB networks

  • LinkedIn: display ads and sponsored content

  • Direct publisher deals: straight to websites

Every platform has its own specs, but Banny.io knows them all. Your banners get approved right away, no hassle.

Banny.io is your partner for HTML5 banners

Why choose Banny.io? We combine speed, scale and expertise. Whether you need 10 or 100 banners, we deliver efficiently and on-brand. Our designers know the best practices for conversion, not just for pretty pictures.

We understand every network requirement: Google specs, Facebook playable ads, programmatic guidelines. That means no rework and no delays. We convert one design into every format you need, so you show up consistently everywhere.

Ready for HTML5 banners that make a real impact? Get in touch and see how fast we can strengthen your campaigns.

Our platform

Better collaboration. Better campaigns.

Great campaigns start with a great process. The Banny platform brings briefing, feedback, communication and production together in one place. You collaborate more efficiently, avoid misunderstandings, and campaigns are ready faster with fewer revision rounds.

Het Banny platform — dashboard

Everything you need in one place.

Overview

See the status of all your campaigns, open tasks and deadlines from one central environment. You always know what's happening and where your attention is needed.

Easy briefing

Tell us when and what you need us for. What we should keep in mind and what we definitely shouldn't do.

Always in touch

Ask questions, give feedback and align campaigns via chat with your dedicated project manager. All communication stays neatly linked to the right campaign.

Giving feedback

All files and feedback clearly organized in one place, so nothing gets lost and everyone always has the same information.

Delivering files

All formats approved? Then you can download your files right away, share them with others or publish them to the channel.

Campaign archive

Keep all your campaigns in one place. Analyze performance and build a central archive full of valuable campaign insights.

Who it's for

When you're short on hands, Banny steps in.

Whether you work brand-side or agency-side: Banny helps you get campaigns live faster.

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avatar rafael

Rafael Beiboer

Marketing Communications Specialist

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Thomas Rordrigues

DSR Channel Marketing Manager

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Sandra Prummel

Communications manager at VodafoneZiggo

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Luuk Boven

Online Marketeer

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avatar coco

Coco Verhulst

Specialist AH Media & Studio, Albert Heijn

+75 brands and agencies already work with Banny.io

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Shall we get acquainted first?

Schedule an online video call or drop by our studio in Amsterdam or Lisbon.

Curious about our prices?

I can imagine. We work with fixed product prices. Leave your email address and you'll receive our prices by email.

We'll (almost) never spam you.

FAQs

Get answers to the most frequently asked questions...

We work for advertisers, media agencies and marketing teams that need fast, scalable and effective banner production — whether it's a single campaign or an always-on stream of creatives.

Schedule a video call

At Banny.io we can often deliver ready-to-use HTML5 banners within 24 hours, depending on complexity and the number of variants. Thanks to our streamlined production process and experienced team, we move fast.

We're happy to help you develop a powerful concept and the right tone of voice. Let us know what you're looking for!

Absolutely! You'll receive a complete set of banners in every format you need, ready for different platforms.

Of course! Send us your brand guidelines, assets or previous designs, and we'll create banners that fit perfectly.

The price of HTML5 banners varies depending on complexity and the number of formats you need. Prices for a standard HTML5 banner set start at €600. Special animations or more complex banners may cost more. Based on your briefing, we always quote a price first, so you know exactly where you stand. Check out the pricing page

There's no single “best” banner platform; the right choice depends on your audience, goals and budget. That said, there are several leading options commonly used for HTML5 banners, such as Google Ads, Facebook Ads and programmatic advertising via networks like Google Display Network or Amazon DSP. Google Ads is by far the most popular for HTML5 banners thanks to its massive reach and extensive targeting options — from demographics to interests and search behavior. It also connects easily to Google Analytics, which delivers valuable insights. Facebook Ads excels at precise targeting thanks to its detailed user profiles. Campaigns aimed at specific audiences can deliver strong returns here, especially when you use creative HTML5 banners for maximum impact. Programmatic advertising automates the bidding process for ad space in real time. This makes it possible to show HTML5 banners efficiently and at scale on relevant websites. Ultimately, your objectives determine which platform fits best. If you want maximum visibility, Google Ads is often the best choice. If you want to reach a specific audience with precision, Facebook Ads offers more finesse — especially combined with interactive HTML5 banners.

A good briefing for HTML5 banners is the foundation of a strong campaign. At Banny.io you can easily submit a briefing via our platform or directly via email, Slack or even WhatsApp. Whatever works for you works for us.

HTML5 banners can be deployed via virtually every major advertising platform, including:

  • Google Display Network (GDN)

  • DV360 (Google Marketing Platform)

  • Adform

  • Xandr (AppNexus)

  • The Trade Desk

  • Weborama

  • Affiliate networks and direct deals with publishers

Yes, HTML5 banners are ideal for A/B testing because you can easily compare different variants on engagement, CTR, conversion rates and other KPIs. This lets you continuously optimize your creatives for better results.

HTML5 is the latest version and can do far more than older HTML. The key difference: HTML5 supports native audio and video without external plugins, offers better animation capabilities and works fully standalone. Old HTML often needed Flash for effects, but those days are gone. HTML5 is faster, safer and universally supported. These days, HTML5 is simply the standard for banner advertising.

They're good and always deliver fast. Definitely recommended.

Coco Verhulst 2 · AH Media & Studio, Albert Heijn