Get playable ads made
Let your audience play with your brand, thanks to powerful playable ads.
+75 brands and agencies already work with Banny.io
They're good and always deliver fast. Definitely recommended.
”Coco Verhulst 2 · AH Media & Studio, Albert Heijn
Boost engagement with Playable Ads.
At Banny.io we develop interactive playable ads that bring brands to life. Let users experience your product or service through a mini-game, interactive demo or playful flow — right inside the banner or ad. Perfect for brands that want to stand out while driving maximum engagement.
Whether you're promoting a game, running an e-commerce brand or working on behalf of an agency: we create playable ads that work — visually strong, technically reliable and produced at lightning speed.
Playable ads that get users clicking, swiping and exploring
Playable ads are interactive mini-experiences (often a short game, quiz or swipe story) that users can play directly inside the ad — without first clicking through to a website or app store. The moment the ad appears, the visitor gets a “try-before-you-buy” moment: play for a bit, test a feature, pick a product color or solve a puzzle. Afterwards, a clear call-to-action appears (e.g. “Download now”, “Shop now” or “Book a demo”), making the transition from experience to conversion seamless. The format is built entirely in HTML5/WebGL and loads at lightning speed on platforms like Meta, Google, TikTok, Snapchat, DV360 and other DSPs.
Why should you choose playable ads?
Playable ads offer an interactive, fun and above all effective way to present your product or service. Instead of passively watching a video or banner, users play with your brand directly. That hands-on experience demonstrably delivers:
Higher engagement – people stay in the ad longer and interact voluntarily.
Better brand recall – a positive, game-like experience sticks better than a static image.
More conversions – users who have already tried your product click through to install, purchase or lead form more often.
In short, playable ads boost your brand awareness, let prospects get to know your product in a low-threshold way and drive immediate action — while you collect valuable behavioral data to sharpen future campaigns.
Get playable ads made by Banny.io
At Banny.io we deliver a ready-to-run playable ad within 24 hours. You upload your briefing and assets in our portal; we send back an interactive demo that runs immediately on Meta, Google or TikTok. Every creative is built modularly, so you can easily test variants or change copy without re-coding. Thanks to our own HTML5 frameworks and AI-assisted asset generation, we keep production times short and budgets sharp — from a simple swipe quiz to a complex WebGL mini-game.
Why Banny.io?
Speed: First playable within 1 business day; go-live usually within 3-5 days.
Full-service: Concept, design, development, QA and platform upload; one point of contact.
Cross-platform compliance: Tested for Meta, Google App Campaigns, TikTok, Snapchat, DV360, Unity and ironSource networks.
Data-first approach: Event tracking (GA4, Appsflyer, Adjust), real-time dashboards and advice on creative iterations.
Creativity + tech: A team with a background in game development and performance marketing, supported by AI for rapid asset production and automatic level variants.
Collaboration without the noise.
Every specialist, colleague or partner you need for your campaign works on it from one place.
- Complete briefing and file sharing
Brief all channels at once instead of each one separately.
- Always the right version at hand
No hassle with outdated links and scattered emails.
- Give feedback across all channels at once
Briefings, feedback and deliveries are all in one place.
- Unlimited number of users on the platform
Add as many people to your campaign as you like.
Who it's for
When you're short on hands, Banny steps in.
Whether you work brand-side or agency-side: Banny helps you get campaigns live faster.
They really think along, respond and always deliver fast. Sooooo nice!
”
Rafael Beiboer
Marketing Communications Specialist
We were helped super fast with creative insights, fun concepts and above all high-quality execution of video ads for our new products.
”
Thomas Rordrigues
DSR Channel Marketing Manager
Really great that you were able to design these HPTOs so beautifully in such a short time. Top work!
”
Sandra Prummel
Communications manager at VodafoneZiggo
We're very happy with the way of working. Communication was smooth, the proactive thinking was great and the quality was top-notch.
”
Luuk Boven
Online Marketeer
I always experience our collaboration as a well-oiled machine. You always think along and work really fast! That's how beautiful things happen.
”
Coco Verhulst
Specialist AH Media & Studio, Albert Heijn
+75 brands and agencies already work with Banny.io
Shall we get acquainted first?
Schedule an online video call or drop by our studio in Amsterdam or Lisbon.
Curious about our prices?
I can imagine. We work with fixed product prices. Leave your email address and you'll receive our prices by email.
We'll (almost) never spam you.
Get answers to the most frequently asked questions...
Playable ads, also known as advergames, are interactive ads that offer users a mini-game or interactive experience, often as a preview of an app, product or brand. They're designed to actively engage users, hold their attention longer and generate more conversions.
Playable ads are ideal for brands that want to stand out, spark interaction and drive higher engagement. They often outperform standard banners or videos thanks to their playful, interactive nature. Benefits include:
Higher engagement and click-through rates (CTR)
Longer interaction time
Deeper brand experience
Higher conversions and lower acquisition costs
Playable ads work on virtually every major advertising platform, including:
Meta (Facebook & Instagram)
Google (App Campaigns)
TikTok
Snapchat
Programmatic networks such as DV360 and Adform
App marketplaces such as Google Play and the Apple App Store
There are several types of playable ads, depending on your goals and audience:
Mini-games – Short, addictive games often based on the main game.
Swipe and tap games – Simple interactions like swiping or tapping to discover a product.
Puzzle and quiz formats – Games that challenge users to solve a problem.
Interactive product demos – Let users get to know your app or product.
AR and 3D experiences – For an even more immersive brand experience.
Playable ads offer many benefits, including:
Higher engagement and interaction
Long interaction time and higher retention
Better quality leads and higher LTV
Lower churn and higher in-app conversion
Deeper data and user insights
The cost of playable ads depends on complexity, the number of variants and the custom work required. At Banny.io we offer competitive rates for everything from simple swipe games to complex 3D advergames. Check out the pricing page.
At Banny.io we can often deliver ready-to-run playable ads within 24 hours, depending on complexity. Thanks to our streamlined production process and experienced team, we move fast — even on tight deadlines.
Yes, playable ads are ideal for A/B testing because you can easily compare different versions on engagement, play time and conversion rates. This makes continuous optimization based on real user data possible.
Standard metrics (impressions, CTR) plus interactive events: start rate, completion rate, play time, interaction depth, score, exit clicks. Through integrations with GA4, Appsflyer or Adjust, you link these events to install or purchase data and see exactly which creative or level converts best.
ROI varies by industry, but case studies often show 20-50% higher install rates and 30% lower CPA vs. video. In e-commerce we sometimes see 2-3x higher ROAS thanks to better post-click engagement. Important: test multiple variants and optimize based on the granular engagement data to unlock this potential.
They're good and always deliver fast. Definitely recommended.
”Coco Verhulst 2 · AH Media & Studio, Albert Heijn